Pawn Lending Research

Who Uses Pawn Services?

Pawn customers are diverse, with 40% having household incomes above $50,000.

What is the demographic profile?

40% of customers have incomes above $50,000, spanning all age groups with concentration in 25-54 range.

Why do people use pawn services?

Reasons include unexpected expenses, cash flow gaps, avoiding overdraft fees, and preferring non-credit-based borrowing.

How frequently do customers use them?

Usage varies from one-time emergencies to regular repeat customers who value the service model.